Australia’s Next Top Model winner Demelza Reveley prepares backstage ahead of the Fashion Targets Breast Cancer with Alex Perry and IMG Fashion gala event, celebrating 10 years of Fashion Targets Breast Cancer in Australia, at the Rosemount Sydney Fashion Festival Marquee, Martin Place on August 12, 2008 in Sydney, Australia. The opening party and show is a prelude to the first day of the Rosemount Sydney Fashion Festival 2008, which will run from August 13-17.
The fashion industry has celebrated the 10th anniversary of the Fashion Targets Breast Cancer campaign in Australia with a glamorous celebrity-studded show by designer Alex Perry in Sydney.
The campaign, which started in the US before spreading to several other countries including Australia, raises awareness of breast cancer and funds for research.
The gala birthday event, held in a marquee in Martin Place, attracted a host of celebrities and fashionistas eager for a look at Perry‘s spring summer collection, which featured flowing sparkly frocks in pastels and edgier animal prints.
The event also doubled as a pre-launch for the Rosemount Sydney Fashion Festival, which kicks off today.
The festival is designed to bring fashion to the people with shows from a number of top designers open to the public, just as their collections hit stores.